by Tatiana Repkova

The German Newspaper Publishers Association (BDZV), together with its marketing association, ZMG, launched a major image campaign for newspapers in December 2006.

Funny, interesting and dramatic mini-stories will be published in member newspapers through March. They are built around the theme, created by Ogilvy & Mather, "The Newspaper. Those who read understand. " More than 160 publishing houses have already committed to taking part into the campaign. Newsletter for Directors of WAN Member Associations - N ° 42; February 7, 2007