by Tatiana Repkova

The Omani newspaper TheWeek, has become the first in Oman to have an independent circulation audit. The audit was conducted by the U.S.-based, non-profit, BPA Worldwide. TheWeek is a free weekly newspaper published by Apex Publishing and Press Company. Apex's Chief Executive Officer, Saleh Zakwani, told the Arab Press Network (APN) that as the number of publications is increasing, it is important to assure advertisers that circulation figures stand up to closer scrutiny. Two of Apex's other English language publications, Oman Today and Business Today, will be audited in the future. Apex is also planning to audit its Arabic language weekly Al-Isbou'a. http://www.ijnet.org/Director.aspx?P=Article&ID=305996&LID=1; February 16, 2007