by Tatiana Repkova

The Citizen has joined forces with Johannesburg Metrobus to launch a free, abbreviated version of the daily paper, Citizen Metro, to be distributed to Metrobus commuters from early March 2007.

Each day, Metro buses carry 45,000 passengers to and from their destinations. Citizen Metro is targeting both male and female audiences in the LSM 5 - 8, educating and entertaining the financially empowered and economically active Johannesburg commuters.

Advertising in Citizen Metro will be sold both separately and as an add-on option to The Citizen's advertisers. The paper will be delivered to the six Metrobus depots across Johannesburg, ready for the first buses that leave in the early morning. Citizen Metro will have an initial print run of 45,000, to accommodate the current commuter needs, but will increase as required. In line with Gautrain roll-out plans for 2010, Johannesburg Metrobus aims to more than double its fleet in the next three years.

http://www.biz-community.com/Article/196/90/13638.html; March 7, 2007