by Tatiana Repkova

The Arran Voice of Scotland hopes to attract the island's 5,000 residents away from the Arran Banner, which was set up in 1975 and bought by the Oban Times in 2003. The Banner is featured in record books for once having the most sales per head of population anywhere in the world. The new paper was the brainchild of disgruntled Banner readers who said the paper had lost its local identity. The Arran Voice costs 65p and promises "a fresh new look and hi-tech advertising." The 50p Arran Banner has reacted to the challenge by undergoing a makeover and launching an online presence, which will be unveiled at the same time as The Voice hits newsstands. http://news.bbc.co.uk/1/hi/scotland/glasgow_and_west/6531741.stm; April 6, 2007