The New York Times Company will increase newsstand and home-delivery prices in July in an attempt to replace lost revenue, as advertisers continue to focus more on the Internet and less on print.

The Times Company reported its advertising revenue is down 4.4 percent so far this year, with a decline of 8.5 percent in May from the same month last year.

The price hikes should produce an additional $7 million to $8 million in revenue this year and up to $16 million (€11.94 million) in 2008, Janet Robinson, chief executive of the Times Company told an investor conference sponsored by the Newspaper Association of America Wednesday.

The newspaper's cover price will increase from $1 to $1.25, beginning July 16. Newsstand prices for the Sunday edition will reach $4, up from $3.50, in the New York area on July 15. Additionally, home delivery rates will increase 3 to 4 percent across the United States, according to a statement by Catherine Mathis, a spokeswoman for the Times Company.

Robinson noted the Times Company's online business currently makes up about 10 percent of the company's total revenue, compared with 7.5 percent at the same time last year. The Times' About.com, which the company bought in 2005 for $410 million in cash from Primedia Inc., is seeing a 26 percent increase in revenue this year through May, she said.

The Times Company last increased its newsstand price in 1999 for the New York area, and in 1995 for the rest of the U.S., Mathis said.