The Daily Afrikaans newspaper Beeld has launched a mobile addition to add a “third avenue” to reach readers.

While the newspaper has a daily print edition and Web site, they thought it was important to take the next step and make the newspaper available mobile.

Ina Knott, Beeld's multi media manager said readers are “very loyal to the Beeld brand. We find our younger audience interacting more and more with the Web site while readers 35 and over prefer accessing information through the daily newspaper ... with the release of beeld.mobi, a third avenue lends itself to those wanting news on the move. We believe that readers covering the age spectrum will make use of the service.”

The service will cost 2c per page, and users can access beeld.mobi on their mobiles, or SMS the word “Beeld” to 32424, and a link will be sent to their mobile.