Northcliffe Media will not cut editorial jobs or resources, and will instead invest in digital operations of the 25 titles it is buying from Trinity Mirror in the southeast corner of England, Northcliffe's managing director has said.

Michael Pelosi said any “efficiency drives” would not affect editorial staff, but could affect “back-of-house” positions, such as those in human resources and administration. Northcliffe's parent company is Daily Mail and General Trust.

“The board of DMGT have affirmed their decision to keep Northcliffe by investing further in regional assets, so my reaction is one of delight that we have been able to acquire the (Trinity Mirror titles),” he told Press Gazette. “We need to introduce our modern IT systems and we want to grow the digital side.”

In 2006, those titles generated 7.3 million pounds in profit.