WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 24.05.2012


European online marketing will double by 2012

European online marketing will double by 2012

Online market spending in Europe will double from U.S. $9.5 billion in 2006 to $20.2 billion in 2012, according to the “European Online Marketing Tops Eur16 Billion in 2012” study by Forrester Research.

The study covered France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the United Kingdom.

Though spending on marketing is slow in Europe, half of European companies still set their budgets in 2007 higher than in 2006. In 2012, e-mail, search and display advertising are projected to represent at least 18 percent of the total media budget in Europe.

Author

Erina Lin

Date

2007-07-17 09:27

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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