Gannett is launching more than 100 mobile Internet sites in order to reinforce its local presence. The free sites, covering 84 daily newspapers, 19 local broadcast sites and USA Today, will feature news, sports, weather and other local information.

The content will be provided by Gannett's Information Centers, which generate content from various Gannett media sources, including print, television, Internet and mobile.

Matt Jones, Gannett's director of mobile strategy and operations, said the technologies from 4Info, a mobile search and interactive ad services company in which Gannett had a $10 million investment in June, will be used in the new local site services, according to paidContent.

The local mobile initiative will not be crossing over with the online advertising venture Gannett has been working on with Tribune, which has its own local mobile sites, he said. AOL's Third Screen Media will be one of the companies serving ads on these new mobile sites, but Jones did not confirm if Google will be involved or not.

Gannett had partnered with Google when print inventory started to sell to Google advertisers. Thus, Google has high hopes of taking its ad services mobile.

Gannett just announced its Q2 financial results in July, showing revenues declining in newspaper print and broadcasting business. The overall revenue decreased to $1.93 billion from $2 billion last year, although profits grew to $365.7 million, or $1.56 a share, from $310.5 million, or $1.31 a share, with an 18 percent increase from the same period a year ago.