Advertising revenue at The Wall Street Journal declined 7.2 percent in July, on a 20.9 percent downturn in advertising volume, Dow Jones & Company has announced.

According to the media company's newswire, technology advertising decreased 75.4 percent at its flagship paper, general ads fell 5.9 percent and classified ads were down 13.5 percent. However, financial advertising grew 21 percent in July.

Additionally, International print advertising declined 6.5 percent in July. Barron's advertising revenue was down 9.5 percent, while advertising volume declined 16.2 percent, MarketWatch reported.

Online advertising revenue at its Web sites including WSJ.com, MarketWatch.com and Barrons.com increased 24 percent on gains in financial and technology advertising.