WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Study: Des Moines paper tops in market penetration

Study: Des Moines paper tops in market penetration

The Des Moines Register tops the list of newspaper penetration for both daily and Sunday readership (based on DMA) in the United States, according to a new Scarborough Research.

The Iowa newspaper has an almost 50 percent reach on a daily basis. The Richmond (Va.) Times-Dispatch, The Honolulu Advertiser and The Post-Standard (Syracuse, N.Y.) follow, all reaching more than 39 percent of adults, the study found.

The Register also has the most wide-reaching Sunday edition, with a 56.1 percent penetration rate.

The report also covered the list for metro market readership, which is typically a smaller coverage area than the DMA. The Flint Journal in Michigan won with a 54 percent reach of adults daily, while the Green Bay Press-Gazette in Wisconsin reaches 73.5 percent of adults on Sunday.

The full list can be found at Editor & Publisher.

Author

Erina Lin

Date

2007-08-22 08:00

Shaping the Future of the Newspaper


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