The Des Moines Register tops the list of newspaper penetration for both daily and Sunday readership (based on DMA) in the United States, according to a new Scarborough Research.
The Iowa newspaper has an almost 50 percent reach on a daily basis. The Richmond (Va.) Times-Dispatch, The Honolulu Advertiser and The Post-Standard (Syracuse, N.Y.) follow, all reaching more than 39 percent of adults, the study found.
The Register also has the most wide-reaching Sunday edition, with a 56.1 percent penetration rate.
The report also covered the list for metro market readership, which is typically a smaller coverage area than the DMA. The Flint Journal in Michigan won with a 54 percent reach of adults daily, while the Green Bay Press-Gazette in Wisconsin reaches 73.5 percent of adults on Sunday.
The full list can be found at Editor & Publisher.

