After agreeing to add News Digital Media to its content network, Google Inc. will run text-based advertising on the Web sites of The Daily Telegraph, The Australian and The Herald Sun, among others.

The deal could earn millions in pay-per-click revenue that would be shared between Google and NDM, The Australian reported Monday. Revenue from paid search ads Google generates on news Web sites operated by NDM, owned by News Limited, will also be shared.

The deal will see Google replace Yahoo! as the search results provider on NDM Web sites.

NDM spokeswoman Kate McQuestin would not reveal a target revenue, but said over time, generated revenue would be “significant,” according to The Australian.

Users will also be able to search NDM's own content and archives, said Richard Kimber, Google's South East Asia regional managing director.

“It's an example of the types of services we can offer to other types of business, not just publishers,” Kimber is quoted as saying by The Australian.

The agreement follows May's announcement that Google would run ads on Fairfax Digital Web sites. That deal did not include search.