Lagardère Active said it has acquired the French online advertising company ID Regie in order to reinforce the position of its Lagardère Publicite unit in the Internet market. Financial terms were not disclosed.

The group said ID Regie sells advertising space for more than 30 Web sites, including Price Minister, Alapage, LDLC and Top Achat. In 2006, ID Regie doubled its gross operating profit to $1.1 million euro.

Lagardère Active, established in 2006, unites magazine publishing activities and audiovisual and digital divisions for its parent company Lagardère, ABC Money reported.