Local newspapers and Yellow Pages publishers are making deals with online and mobile companies, for the chance to up-sell their local listings in the digital market.

In the latest deal, R.H. Donnelley dealt with Yahoo Local to offer its directory customers exposure on the Yahoo Local and Yahoo Map sites.

Fourteen Western and Midwestern states are involved in the deal, in which Donnelley publishes the print Yellow Pages for Qwest under the Dex brand name.

Dex's advertisers who opt for the digital upgrade will be included in Yahoo Local's featured listings, securing sponsored placement in the first or second page of search results. Enhanced listings, which include additional information such as detailed business descriptions or photos, are also available.

Yahoo has also been striking deals with newspaper companies to share content, which gives local business exposure on Yahoo Local listings, Yahoo Maps and Event listings, according to Media Post.

Many newspapers have already joined Yahoo's newspaper consortium, including Belo Corp., Calkins Media, Cox Newspapers Inc., Hearst Newspapers, Journal Register Company, Lee Enterprises, McClatchy, Media General, MediaNews Group, Morris Communications, Paddock Publications, Philadelphia Media Holdings and the E.W. Scripps Company.

As for the mobile route, Gannett partnered with Txt4Info early last year to provide news content and business listings via mobile phones, and has expanded the relationship recently. It invested another $10 million in Txt4Info in July.

Txt4Info allows users to search for news and business listings via five-digit short codes on their mobile phones.