WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 17.05.2012


Italian free daily ad revenues hit €62 million

Italian free daily ad revenues hit €62 million

The four free daily titles in Italy have been found to have a joint advertising revenue of 62 million euro for the first half of 2007, Newspaper Innovation reported Friday.

Metro, Leggo, City and 24 Minuti were the four titles that could be measured by Nielsen//Netratings.

In general, all Italian media saw revenues rise, with the Internet at a 44 percent increase. Top advertising categories include financial services, insurance and media, reported Newspaper Innovation, the Web site dedicated to information on free dailies around the world.

Author

Leah McBride Mensching

Date

2007-09-01 06:16

Shaping the Future of the Newspaper


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