Polish national daily Gazeta Wyborcza saw a four percent increase in sales in July from the previous year, Polish press distributors' association data reported Wednesday.

Agora's flagship newspaper, which accounts for 70 percent of the company's revenues, sold an average of 423,842 copies each day in July, about 0.6 percent less than in June.

Wyborcza's rival Dziennik, owned by Germany publisher Axel Springer, saw sales drop 9.6 percent to 181,743 copies daily in July, 0.9 percent lower than June sales. The competition between Axel Springer and Agora for market leadership led to Agora cutting Wyborcza's price while also spending heavily to defend its position in the market, according to an AFX news report.

The tabloid Fakt, also owned by Axel Springer, kept its position as market leader in July, selling 511,718 copies each day on average, 5.4 percent more than in July 2006 and 4.8 percent higher than in June.