The Wall Street Journal Friday announced it will reorganise its advertising sales department to create the leading marketing and integrated sales team in business media.

Designed to help advertisers better reach the newspaper's worldwide audience of 19 million, the reorganisation is a response to “increasing requests by our advertisers for integrated solutions across all media,” L. Gordon Crovitz, executive vice president of Dow Jones & Co. and publisher of The Wall Street Journal, is quoted as saying by Prime Newswire.

The new ad structure is designed to help Journal advertising executives leverage success in print to drive digital growth while also using digital to drive business into the paper's print products. Sales executives will each keep their expertise in print or online, while sales managers will take on integrated sales responsibilities.

The reorganisation applies to the newspaper's print version and The Wall Street Journal Digital Network, which includes WSJ.com, Barron's Online, MarketWatch.com and AllThingsD.com, as well as international sales and marketing staffs, Prime Newswire reported.

“As consumers now access business and financial news across print, online and other media, advertisers rightly expect the Journal to franchise to lead the industry in delivering highly effective integrated opportunities, reaching the world's most engaged and affluent audience,” Crovitz said.