WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Metro Scotland extends distribution

Metro Scotland extends distribution

Aiming to reach new readers and give advertisers more audience reach, Metro's Scotland edition has extended its distribution to Dundee.

Currently distributed in Glasgow, Edinburgh and the commuter corridor running between them, Metro will also be distributed at strategic locations throughout Dundee, such as railway stations and bus stops, HoldtheFrontPage.co.uk reported Tuesday.

“The extension into Dundee allows us to continue to tap into an affluent, young, urbanite demographic, enhancing our offering to advertisers and deepening our presence in the local markets,” Mark Hollinshead, managing director of the Scottish Daily Record and Sunday Mail, told HoldtheFrontPage.co.uk.

Author

Leah McBride Mensching

Date

2007-09-26 07:41

Shaping the Future of the Newspaper


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