Mumbai-based Daily News and Analysis, or DNA, is set to launch an edition in Ahmedabad in October, two years after its Mumbai launch.

Owned by Diligent Media, the joint venture between the Bhaskar Group and Zee, DNA's 2005 launch saw massive subscription drives and aggressive outdoor campaign, which the paper's executives say will be replicated in Ahmedabad, in India's Gujarat region, according to a report by agencyfaqs.

The media group plans to invest INR 100 crore (US $25,300,441 or 17,887,767 euro) in the launch, Ku Rao, Diligent Media's CEO, told agencyfaqs.

DNA will launch first in Ahmedabad with 75,000, and gradually spread to other parts of Gujarat. The Mumbai edition currently has a 400,000 circulation, agencyfaqs reported.

Once DNA has a firm base in Gujarat, it will likely spread to Delhi.