With the help of online initiatives, Gannett Company Inc. is recapturing revenues that used to be a given for newspapers.

The company's online assets shows Gannett, whose flagship newspaper is USA Today, has extended its operation beyond newspaper Web sites, to bring in revenue from areas that once used to be newspaper turf only, such as classifieds.

For example, Gannett owns Classified Ventures, in partnership with Belo Corporation, The McClatchy Company, Tribune Company and The Washington Post Company.

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