Kenya's Daily Metro was been added to the Nation Media Group's list of newspapers Wednesday.

The Daily Metro, which targets younger readers and those in lower and middle income levels, will be sold for Sh20, All Africa reported.

The paper appeals to people looking for something lighter to read, and will help bring in younger readers in Kenya who want “easy-read materials,” Linus Gitahi, the Nation Media Group's CEO, said at the publication's launch at Nation Centre Tuesday.

The Metro is the result of more than two years of research, Gitahi said, according to an article posted on AllAfrica.com.

After younger readers are used to reading the Daily Metro, “we will thereafter be able to successfully hand over these readers to the Daily Nation,” he said.

The new paper was modelled after the Weekly Advertiser, but with more editorial content, and will be sold across Kenya, carrying advertisements from smaller businesses, said Neema Wamai, the group's general manager of marketing and publishing.