WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


L.A. Times may launch free daily tab

L.A. Times may launch free daily tab

The Los Angeles Times may launch a free daily tabloid, according to Publisher David Hiller Thursday.

Hiller said at a luncheon in Los Angeles that the new paper would be similar to the Chicago Tribune's tab Redeye, targeted to youths and commuters.

Reuters reports that Redeye has brought in 600,000 readers on average per day to the Tribune's audience, many of them between 18-to-34-years-old, which advertisers covet, according to Editor & Publisher.

Tribune also publishes the free tabloid daily am New York.

To read more on this topic, visit our partner site, Editorsweblog.org.

Tags

Author

Erina Lin

Date

2007-10-02 07:31

Shaping the Future of the Newspaper


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