After years of not advertising to the Mail Online's huge audience outside the United Kingdom – 8.6 million of the site's 11.6 million monthly users are overseas – the Daily Mail bosses have decided to sell ad space aimed at an international audience.

The newspaper is “looking into effective ways of selling digital ad space tailored to an international audience,” Martin Clark, editorial director, told Media Week.

“We have the means, but the issue is how can you sell that to buyers. Our readership is huge in America – figures put us as the sixth most visited news site in the (United States), but that readership isn't concentrated in specific areas,” he said.

Clarke said although the paper is concentrating on growing readership in the United Kingdom for now, “we would be foolish not to take advantage of our following overseas, and we are investigating ways of increasing our commercial revenue through these channels,” paidContent UK reported.