The Financial Times will make more of its online content free beginning in mid-October, requiring visitors to register after viewing five articles, and limit them to 30 free stories per month.

The new, more open-door policy, announced Monday, is designed to allow news aggregators and bloggers to access the site more easily – important sources of traffic especially for news sites. FT.com will also begin including more videos, columns, editorial features and tools when it props the door a little farther open in the middle of the month, Media Post reported.

The Financial Times announcement comes before a decision has been made to open up more of the Wall Street Journal's site, which Rupert Murdoch has been publicly contemplating.

FT.com readers who want to view more than 30 stories each month will still have to buy a subscription. A regular subscription costs $202 (142.67 euro), while a premium subscription costs $407 (287.50), Media Post reported.