Caxton and its partner, the Rising Sun Group, have launched The Rising Sun Lenasia, a weekly that will serve Lenasia, a large Indian township south of Soweto.

“The popularity of these titles amongst the Indian community in KwaZulu-Natal meant it was an obvious move to now launch this brand in Gauteng,” Gill Randall, joint MD of the Newspaper Advertising Bureau told Biz-Community.

The Rising Sun Lenasia began distribution at 30,000 copies every Thursday in and around Lenasia last month.

“Advertisers will have regular access to the burgeoning Lenasia community, accessing their direct shopping and lifestyle needs and their disposable income,” Randall said, according to Biz-Community.