WAN-IFRA

Shaping the Future of the Newspaper

Date

Thu - 24.05.2012


MediaNews looks to young readers to help Web sales

MediaNews looks to young readers to help Web sales

MediaNews Group will create Web sites separate from its 57 dailies in an attempt to reach younger readers and increase the percentage of sales that come from the Web from the current seven percent to 20 percent within the next five years.

MediaNews owns the Denver Post and San Jose Mercury News, among others.

William Dean Singleton, the group's CEO, announced the plan to employees in a memo Thursday, Editor & Publisher reported Friday.

To reach the goal, MediaNews will create Web sites that are separate from the group's 57 dailies in an attempt to reach younger readers, the group's president, Joseph Lodovic, told Bloomberg News.

“We have to find ways to grow revenue or become more efficient by eliminating fixed costs,” the group's president, Joseph Lodovic, told Bloomberg last week. “The Internet is a small piece now, but obviously it's growing at a faster rate than the print side ... The print side is struggling right now. Some of that is cyclical and some of that is not, but in the next five years we don't see print growing.”

Author

Leah McBride Mensching

Date

2007-10-23 04:35

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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