Japanese corporation Bridgestone has revealed its latest product - full-colour, bendable e-paper - which could be available as early as 2009.

The company has created a 0.29mm-thick, and 20sq cm measured display, which is able to show 4,096 colours.

It also claimed it had created the largest full-colour e-paper in the world, with an A3 offering.

It is now ready to start mass production of the display, and if all goes well, the product could be on the market by 2009.

The product's flexibility comes from a plastic film substrate, which also ensures the image is not misshaped when the paper is bent.

According to Print Week, the smaller e-paper is likely to be used for in-store ads, while the A3 product for larger-size information displays.