WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Publicis 3Q results 'good' despite weak dollar

Publicis 3Q results 'good' despite weak dollar

Paris-based Publicis Groupe revealed results that CEO Maurice Levy termed as “good” for the third quarter of 2007, with “excellent double digit growth” among its two media networks, Starcom MediaVest Group and ZenithOptimedia Group and the recent buyout of digital network Digitas.

Revenues of Publicis increased 10.8 percent to $1.617 billion in the third quarter, compared with the disappointing results of the first half.

In fact, results would have been better in the third quarter, in spite of the impact of a weak U.S. dollar. With constant exchange rates, Publicis' revenues would have been up 15 percent in the third quarter. Results for the first nine months could have approached 12 percent vs. 7.5 percent after the impact of currency exchanges, according to Media Post.

Publicis is not the only global agency holding company to be impacted negatively by the U.S. dollar's exchange rate. London-based WPP Group, and Havas, the Paris-based parent of MPG, Media Contacts and other agencies, also reported similar stories.

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Author

Erina Lin

Date

2007-10-30 05:27

Shaping the Future of the Newspaper


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