WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Tribune and Gannett to expand Metromix

Tribune and Gannett to expand Metromix

Gannett Co. Inc. and The Tribune Company announced Monday they will expand the Metromix brand of entertainment Web sites to a network across the United States.

Metromix LLC will launch Metromix.com in the top 30 media markets in the United States, as well as in other key metro areas, a joint release stated.

Terms were not disclosed, but the new entity will be equally owned by the two companies, Editor & Publisher reported.

Metromix, the “one-stop guide to resturants, bars clubs and events,” is currently available in New York, Chicago, Los Angeles and other Tribune markets, E&P reported.

“Gannett and Tribune are a powerful combination of deep local market experience, superior content and national scale,” said Tim Landon, Tribune Interactive president, according to E&P. “With this partnership, we can grow Metromix into a true national brand, adding value for advertisers who want to reach a highly desirable demographic.”

Jack Williams, Gannett's digital president, said the partnership means “we can take the established and successful Metromix brand and deliver it – with full authority – to all the nation's top markets.”

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Author

Leah McBride Mensching

Date

2007-10-30 05:31

Shaping the Future of the Newspaper


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