ImpreMedia, the parent company of La Opinion in Los Angeles and El Diario La Prensa in New York City, is set to become the biggest Hispanic paper participant in Google's Print Ads and AdSense programs, according to a company statement Monday.

ImpreMedia's Spanish-language papers will join about 600 English-language papers in Google ad programmes.

"We're tapping into the ease and efficiency of Google's technology to enable small to mid-sized businesses to reach the Hispanic marketplace in six top Hispanic markets through one integrated source," said Erich Linker, ImpreMedia's senior vice president of national advertising sales in the statement.

The program enables ImpreMedia papers to access "small- and mid-sized companies who may be unfamiliar with, or have never before advertised in Spanish-language media," according to the company.

Besides papers mentioned above, other ImpreMedia papers joining the program include Hoy Nueva York in New York City; La Raza in Chicago; El Mensajero in San Francisco; and La Prensa in Orlando and Tampa, Editor & Publisher reported.