In hopes to attract more advertisers, MySpace will divide its 110 million users into more than 100 targeted advertising categories, The Age reported Tuesday.

The social networking giant began its HyperTargeting programme in July, splitting its U.S.-based users into 10 categories based on their interests.

In early 2008, it will introduce at least 100 more sub-categories, to be based on information from users' profiles as well as the content of their online conversations, according to The Age. The programme's first stage showed a 300 percent improvement for advertisers, compared to traditional targeting based on user locations and age groups, MySpace has stated.

Advertisers will also be able to access detailed usage statistics regarding advertising campaigns, which will help to map out how effective campaigns are, Rebekah Horne, Australian general manager of Fox Interactive Media, told The Age. And while advertisers will be getting more information, HyperTargeting is not expected to cause an increase in advertising rates, she said.