The Heartland Evening News, the 5,123-circulation title based in Nuneaton, UK, is switching to become a morning daily and giving up a taxi service that used to deliver some afternoon copies.

“More and more newspapers are taking this route, and we are aware that people want the paper out on the streets earlier,” said Tony Parratt, the paper's editor, Press Gazette reported.

“In effect we are coming out with the morning papers so we are hoping the longer shelf life will inevitably lead to better sales. It's the way of the world. We have a very good Web site and we are using that for breaking news,” he added.

The Heartland Evening News is published by Staffordshire Newspapers, a division of Iliffe News and Media. It used to have a daily van delivery, while the rest of the copies were delivered by taxi. Now, it will have wholesale distributors instead in order to reach more outlets, according to Press Gazette.

The News used to go to press at 9:30 a.m. on the day of publication, but is now to go at 11:30 p.m. the previous night. Its title, the Heartland Evening News, will remain.