The Newspaper Association of America has launched a blog targeting newspaper executives, aimed at sparking conversation about the future of industry.

Several industry observers including Deutsche Bank analyst Paul Ginocchio and technology forecaster Paul Saffo were invited to write essays about their vision of the future of newspapers. The blog also invites people to respond.

"The reason we are doing this is just to stimulate the conversation. We purposely went outside the industry for new and fresh thinking." said Randy Bennett, the NAA's vice president of audience and new business development, according to Editor & Publisher.

For more information, check out the NAA blog.