WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Singapore newspapers reward weekend readers

Singapore newspapers reward weekend readers

Beginning this weekend, people who buy both The Straits Times on Saturday and The Sunday Times will receive free movie tickets and karaoke club passes, and will also be able to buy mobile phones at discount rates, AsiaMedia reported Friday.

For five weeks, The Straits Times on Saturday will carry a coupon readers can match with a second coupon to appear in The Sunday Times. To receive the rewards, retail buyers must present both coupons.

This weekend, the first 3,000 people to buy both papers can redeem their coupons for free movie tickets at all Cathay cineplexes. One free ticket will be available per reader per redemptions, and all tickets are for screenings before noon in January, according to AsiaMedia.

Other promotions include:

November 24 - 25: 5,000 KBox karaoke special packages including cover charge for four people, snacks and drinks.

December 1 - 2: 3,000 Sony Ericsson mobile phones at a special price and without a contract.

December 8 - 9: One mini golf game, limited to the first 5,000 readers.

December 15 - 16: A new bun creation from BreadTalk will be available to 5,000 readers.

Tags

Author

Leah McBride Mensching

Date

2007-11-17 06:44

Shaping the Future of the Newspaper


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