People who access both online news and print editions are 52 percent more likely to shape the opinions of those around them about issues, products and new technologies than those who use only the Web sites, a new study from the Newspaper National Network has concluded.

Readers who access content on both platforms influence about 18 people each week, while those using online-only influence about 13 people a week, the study found.

“Newspapers are really jump starting peer-to-peer conversations,” Jason Klein, president and CEO of the NNN said, according to Editor & Publisher.

Readers who also access online content are 63 percent more likely to be asked for their opinion on finance, 69 percent more likely to be asked about fashion and 38 percent to be asked their opinion on sports. Adults who use both platforms are also 82 percent more likely to adopt new products and technology than online readers who don't read print editions, according to the study, conducted by Millward Brown on behalf of the NNN.

“Influencers” are based on the MRI definition.