WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Spanish firm to redesign Daily Mirror

Spanish firm to redesign Daily Mirror

The Daily Mirror has surprised the industry by hiring Spanish design firm Cases Associats to redesign the paper.

The firm redesigned the Independent papers before, and has produced a dummy of a new-look Daily Mirror, a top secret which only six Trinity Mirror executives have seen.

The redesign contains new fonts, graphics and design furniture and has been created in preparation for the switch to full-colour production next year, the Guardian reported.

However, Mirror editor Richard Wallace has decided not to go for a "big bang" relaunch. Instead, the changes will be introduced over a period in the first few months in 2008 and Wallace plans to retain the Mirror red-top masthead.

One planned feature of the new-look paper will be clear design differences between important weighty news stories and more lighthearted pieces.

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Author

Erina Lin

Date

2007-12-11 07:38

Shaping the Future of the Newspaper


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