ImpreMedia, the leading Hispanic news and information company in the United States in online and print, announced agreements with the Spanish-language publications of The McClatchy Company Monday. The two will create the largest online and print advertising platform serving the U.S. Hispanic market.

This platform will enable national advertisers to reach 18 top U.S. Hispanic markets, including New York, Los Angeles, Miami, Fort Worth/Dallas, Houston, Chicago, the Central Valley of California and San Francisco.

According to PRNewswire's report, ImpreMedia and McClatchy will work with each other to help advertisers reach the unmet national Hispanic audience via any vehicle. The two companies will leverage their complementary strengths in order to provide new platforms and support them through their individual powers.

“McClatchy is very pleased to be involved in this innovative network. Our Spanish-language products bring great audience reach to the equation, and we look forward to offering our advertisers a national buy,” said Frank Whittaker, McClatchy Vice President of Operations.

McClatchy's participating Spanish publications are Nuevo Herald in South Florida, La Estrella in Fort Worth/Dallas, Texas, and Vida en el Valle, serving several California communities.

ImpreMedia's newspaper network so far reaches seven of the top 10 Hispanic markets. Its national magazine, Vista, extends its reach to 17 markets in total, accounting for 66 percent of the U.S. Hispanic population.

"Advertisers now have a new opportunity to communicate with the Hispanic audience and build customised advertising solutions by employing the unique portfolio of media assets of this network," Erich Linker, Senior Vice President of Sales for ImpreMedia told PRNewswire. "At the same time, advertisers can reach close to 20 percent of all Hispanic adults with one buy, optimise their national media and marketing efforts in addition to building local market presence."