Marcus Wilding of the Carat Global media planning agency has joined the programme of the World Newspaper Advertising Conference & Expo in Budapest next month, where he will share his views on the changing advertising environment and what it means for newspaper advertising sales.

The world of advertising agencies is undergoing powerful changes as fragmentation continues and new forms of advertising emerge. Wilding, who will deliver the conference keynote address, will examine how these changes will affect newspapers and how to sell advertising effectively in the new environment.

The conference for newspaper publishers and advertising executives, to be held on 13 and 14 March at the Novotel Budapest Congress & World Trade Centre, will focus on how newspapers can reach new audiences and build new revenues.

Full details of the conference, organised by the World Association of Newspapers and hosted by the Hungarian Newspaper Publishers Association, are available here.