WAN-IFRA

Shaping the Future of the Newspaper

Date

Mon - 21.05.2012


Reuters to sell Guardian's U.S. online ads

Reuters to sell Guardian's U.S. online ads

Reuters and the Guardian have reached an advertising agreement in the United States, which allows Reuters to sell Web advertising targeting the Guardian's U.S. online readers, Editor & Publisher reported Wednesday.

According to the terms, Guardian.co.uk will be sold alongside Reuters.com in the Reuters Affiliate Network, a newly launched collection of news sites and blogs targeted to business professionals.

"By adding the Guardian to Reuter's sales portfolio, we are continuing our efforts to provide a range of options for advertisers our growing audience of affluent business professionals," said Chris Ahearn, president of Reuters Media, according to E&P. “The Guardian has an international reputation for innovation, and we are proud to join forces on this effort to provide advertisers an effective way to reach the Guardian's U.S. audience.”

Author

Erina Lin

Date

2008-02-14 05:57

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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