Reuters and the Guardian have reached an advertising agreement in the United States, which allows Reuters to sell Web advertising targeting the Guardian's U.S. online readers, Editor & Publisher reported Wednesday.
According to the terms, Guardian.co.uk will be sold alongside Reuters.com in the Reuters Affiliate Network, a newly launched collection of news sites and blogs targeted to business professionals.
"By adding the Guardian to Reuter's sales portfolio, we are continuing our efforts to provide a range of options for advertisers our growing audience of affluent business professionals," said Chris Ahearn, president of Reuters Media, according to E&P. “The Guardian has an international reputation for innovation, and we are proud to join forces on this effort to provide advertisers an effective way to reach the Guardian's U.S. audience.”

