WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Mobile music in Western Europe to reach US$3.25 billion by 2011

Mobile music in Western Europe to reach US$3.25 billion by 2011

The mobile music market in Western Europe will continue to boom within next three year, as the overall mobile music spending has grown more than double from US$636 million in 2006 to $1.7 billion this year, and is expected to achieve $3.25 billion in 2011, research firm eMarketer announced.

In 2006, more than 80 percent of the spending came from ringtones and ringback tones, which accounted for $515 million. However, they are losing ground with time. In 2011, they are expected to reach $1.63 billion, but only represent 50 percent of overall spending.

On the other hand, full-track downloads mastertones, which totaled merely $121 million in 2006, are getting much more popular these years. They will reach $1.63 billion in 2011, accounting for half of the mobile music spending in that year.

eMarketer also stated that there is a growing trend of ad-supported mobile music. In 2006, it only accounted for $5 million, but is expected to grow over 50 times to $260 million in 2011.

Author

Erina Lin

Date

2008-02-23 06:51

Shaping the Future of the Newspaper


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