The Citizen has extended its partnership with Joburg.co.za, from providing content for the newspaper's weekly CitiGuides supplement, to also handling the sale of online advertising for the paper's Web Site, BizCommunity Africa reported Thursday.

The Citizen's redesigned Web site, Citizen.co.za, reported a record 254,000 unique visitors last month.

“We cut our teeth on Joburg.co.za, and perfected our art on Cape.Town.co.za and Durbs.co.za a year later. We are completely up-to-date with current trends in online advertising, while also continuing to develop strategic relationships with our advertisers,” said Shelli Nurcombe-Thorne, sales and marketing director of Joburg.co.za, according to BizCommunity. “We are thrilled to add Citizen.co.za to our stable.”

Joburg.co.za, a travel information site, also features news from The Citizen.