Heavy users of U.S. blog sites are particularly more likely to consume news and entertainment online content, compared with the average Internet population, comScore reported.
According to a new study released Monday by comScore, using its Segment Metrix tool, those "heavy bloggers" consumed over three times as much content on social news ranking site Digg.com as the average online user, and also had much more consumption of content at other news sites, such as CTVGlobeMedia, DrudgeReport.com, HuffingtonPost.com, Salon.com and ABC News Digital.
In terms of entertainment content, those reading blogs heavily prefer content at PerezHilton.com and CollegeHumor Network. They also show a heavy usage on Web-hosting sites Rapidshare AG and Megaupload.com, along with tech-savvy and online do-it-yourselfers, according to Media Post.
According to comScore, heavy bloggers are defined as the heaviest 20 percent of blog users, who contribute 84 percent of all the time spent on blogging sites.

