As The Sun moves to full colour, it is planning a more widespread design change as well as aiming to get a move on with its competitor the Daily Mirror by being the first to implement the changes, the Guardian reported earlier this week.
The Sun is planning to introduce its makeover within the next two months. News International's flagship daily tabloid is in the development of presenting models of suggested design changes to media buying agencies.
However, executives at The Sun will not recommence the paper because readers may be skeptical of extensive design changes. Alternatively, they plan to establish a series of organic design changes. Depending on their success they will keep or discard new initiatives, the Guardian reported Tuesday.
One industry source told the Guardian that the planned Sun changes include colour-coded sections and a more modern design that brings the red-top closer in its look to the London Paper, News International's evening free-sheet that was designed by Al Trivino, the art director of News International projects.
There has been no comment from The Sun, however, one executive at parent company News International promised some “quite interesting developments” with the recommended design changes across both editorial and advertising pages, according to the Guardian.
The Daily Mirror is apparently anticipating the final consent from Trinity Mirror executives for its redesign plans before showing them to media buyers. The Sun is planning to initiate its design changes before the full-color re-launch of Trinity Mirror's opponent Daily Mirror.
An industry source told the Guardian that planned design changes at The Sun go much further than those already introduced. The red-top has already redesigned the bylines for columnists including Jeremy Clarkson, Lorraine Kelly and Ally Ross, and also the TV Biz page.

