Trinity Mirror had a successful pilot and now plans to create a network of local job sites across the United Kingdom, the Guardian reported Wednesday.

The network of hyperlocal community Web sites each cover a single postcode, for the company's expansion strategy for digital media.

Two hyperlocal sites will be launched in Coventry in April. These sites bear a variety of news from Trinity Mirror's papers, citizen journalism and other user-generated content. Through these new launches, Trinity Mirror aims to expand its presence in core local markets across the United Kingdom and accompaniment its national influence in online enrollment through its participation with Fish4.co.uk, the Guardian reported.

"We will take exactly the same model and roll it out in the local areas," Georgina Harvey, Trinity Mirror's regionals managing director, told the Guardian at the Newspaper Society Local Matters conference Wednesday. “They are closer to the community than any newspaper could hope to achieve.”

In December 2006, Trinity Mirror launched 22 postcode-specific hyperlocal Web sites in Teesside, such as TS10, which is the site for Redcar. According to Harvey, traffic growth and the level of contributors has surprised the company.

The company took elements from five Teesside hyperlocal Web sites and made five print newsletters to be delivered to houses within the area.

The local sites offerings are classified advertising and news Web sites associated with the already existing Trinity Mirror's newspapers and attracting more local advertising.

In 2005, Trinity Mirror launched a network of local jobs sites.

“Following these launches, we can deliver advertisers an unbeatable combination of the leading local and regional newspapers, the leading UK recruitment site in Fish4, and now the leading local job sites,” Harvey stated in a press release at the time.

Trinity Mirror could use a national network of hyperlocal sites, once it is recognised, to aim at national advertisers. Harvey told the Guardian that digital now accounts for seven percent of Trinity Mirror regional revenues and 10 percent of profits.