Free daily newspapers are continuing to win over new readers at the cost of the traditional press in Switzerland, according to the latest market share figures, SwissInfo reported Tuesday.

From September 2006 to September 2007, 20 Minuten, the German-language free sheet, had 1.24 million readers and was the most read newspaper in Switzerland, according to circulation figures from media research institute WEMF.

During that time, French-language free papers 20 Minutes and Matin Bleu also saw readership numbers rise, by about 41 percent and 32 percent, respectively, according to SwissInfo

Paid dailies have decreased in readership, with tabloid format Blick still in the first position, even though the paper's readership decreased by 2.5 percent. However, paid daily Neue Zurcher Zeitung (NZZ) is doing worse, with reader numbers dropping to less than 300,000.

Free business paper Cash Daily and the new Sunday newspaper Sudostschweiz am Sonntag are helping to increase reader numbers overall, SwissInfo reported.