U.S. billionaire Sheldon Adelson is once again seeking to buy Israeli daily Ma'ariv, Newspaper Innovation reported Monday.

Adelson has tried to buy the newspaper twice in the last two years, and also owns Israeli free daily Israel today, and did own free newspaper Israeli, which closed in 2007.

The pricetag for Ma'ariv has decreased to $100 million, down from the $180 million owner Ofer Nimrodi asked for two years ago.

Paid newspaper Haaretz has also been rumoured to be interested in Ma'ariv, according to Newspaper Innovation.