WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Dainik Bhaskar expands in Hindi belt

Dainik Bhaskar expands in Hindi belt

Dainik Bhaskar has launched six editions in India, exchange4media reported Tuesday from Mumbai.

The new editions were out Saturday in Chhatisgarh, Bhilai, Jagdalpur and Ratlam in Madhya Pradesh, Shimla in Himachal Pradesh and Pali and Nagpur in Rajasthan.

Dainik Bhaskar and Divya Bhaskar, a Gujarati daily, have 37 editions and 26.7 million readers in nine states. The 2007 Indian Readership Survey recorded that Dainik Bhaskar has an average readership of 12.8 million per issue, and is the second most read newspaper in India. The first-most read, according to the survey, is Dainik Jagran, with a 16.5 million readership, exchange4media reported.

Author

Leah McBride Mensching

Date

2008-04-23 08:36

Shaping the Future of the Newspaper


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