Ring launched last week in Bucharest, making itself Romania's second freesheet, Media Details reported.

The free daily has a print run of 50,000 copies, and is handed out through a street delivery network and at subway stations.

Ring is edited by Confort Media SRL, and has 16 full-colour pages, Media Details reported.

Confort Media SRL is owned by entrepreneur brothers Robert and Ionut Negoita, who have experience in real estate, hotels and commercial operations, and are looking to enter the media business, according to Media Details.