The International Newspaper Marketing Association is changing its name to the International Newsmedia Marketing Association, to “reflect the evolution of its member newspapers and lead the newspaper industry toward its multi-media future,” INMA said in a statement, Editor & Publisher reported Monday.

The board of directors of the Dallas-based organisation voted unanimously May 6 to make the change.

The 1,300-member organisation will not change its mission, said Earl Wilkinson, INMA executive director, according to E&P.

“Most of our members continue to make the preponderance of their revenues from print newspapers, and we believe this will resume growing in the future. Yet the online, mobile, digital, and niche publishing canvasses are vital, growing and important to news consumers and advertisers who want to reach them,” Wilkinson said in a statement, E&P reported. “We want to be an association inclusive of professionals in our larger industry, not be tied specifically to those of one medium.”