WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


ABC to re-launch the data center

ABC to re-launch the data center

The Audit Bureau of Circulations (ABC) is planning to re-launch its data center on June 9, to make it simpler to search and navigate reports, Editor and Publisher reported Tuesday.

Director of marketing and sales at ABC, Gladys Searcy, said in a statement that “the new look and customised search capabilities of the e-Data tools encourage more user interaction with ABC data.”

Prior to the re-launch, members needed to dig through pages of FAS-FAX reports in order to find specific titles.

“With the new tools they have the ability to select specific titles and create their own customized FAS-FAX reports,” according to Searcy.

Users will be able to customise FAS-FAX reports by specific titles, or even do side-by-side analyses, save and print several reports at once, and create trending reports with the Audience-FAX trending tool, E&P reported.

Tags

Author

Alexandra Zeumer

Date

2008-06-05 05:05

Shaping the Future of the Newspaper


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